Kotler On Marketing: How To Create, Win, and Dominate Markets

Kotler On Marketing: How To Create, Win, and Dominate Markets

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Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.

Through Kotler's profound insights you will quickly update your skills and knowledge of the new… (more)

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Book Details  


Publisher: Free Press (September 29, 1999)

Format: EPUB

Page count: 272 pages

File size: 2.5 MB

Protection: DRM

Language: English


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