Marketing to Generation X

Marketing to Generation X

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10.99 Marketing to Generation X

As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted, and advertised and sold to. And apparently none of this can happen without first tagging it with a label. The name that seems to have stuck so far is "Generation X," taken from Douglas Coupland's 1991 novel. If nothing else, though, that label suggests an unknown quantity and emphasizes the fact that the most recent generation… (more)

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Book Details  

Publisher: Free Press (June 19, 2008)

Collection: Free Press

Format: EPUB

Page count: 192 pages

File size: 6 MB

Protection: DRM

Language: English

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