The 18 Immutable Laws of Corporate Reputation

The 18 Immutable Laws of Corporate Reputation

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From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers -- and gives organizations the eighteen crucial laws to follow in developing and protecting their reputations.

Consider this example of a simple decision made by a low-ranking employee: When rescue workers at the site of… (more)

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Book Details  


Publisher: Free Press (May 11, 2010)

Format: EPUB

Page count: 320 pages

File size: 1.9 MB

Protection: DRM

Language: English


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