The Orange Code: How Ing Direct Succeeded by Being a Rebel with a Cause

The Orange Code: How Ing Direct Succeeded by Being a Rebel with a Cause

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How championing consumers led to ING Direct's revolutionary rise in the banking industry

In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history.

The Orange Code recounts ING Direct's intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann-who believes in the… (more)

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Book Details  


Publisher: Wiley (November 03, 2008)

Format: EPUB

Page count: 272 pages

File size: 881 KB

Protection: DRM

Language: English


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