The 5 Paths to Persuasion: The Art of Selling Your Message

The 5 Paths to Persuasion: The Art of Selling Your Message

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The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker… (more)

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Book Details  


Publisher: Business Plus (July 31, 2007)

Format: EPUB

File size: 1014 KB

Protection: DRM

Language: English


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