Word of Mouse: The Marketing Power of Collaborative Filtering

Word of Mouse: The Marketing Power of Collaborative Filtering

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At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John Riedl and Joseph Konstan built two Internet sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and news. The results were astounding… (more)

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Book Details  


Publisher: Business Plus (August 23, 2002)

Format: EPUB

File size: 741 KB

Protection: DRM

Language: English


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