Value Above Cost: Driving Superior Financial Performance with Cva, the Most Important Metric You've Never Used

Value Above Cost: Driving Superior Financial Performance with Cva, the Most Important Metric You've Never Used

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This book systematically explains how to maximize shareholder value. Columbia University's Don Sexton fully identifies the real drivers of shareholder value, unifying key concepts from marketing, branding, economics, management, finance, accounting, and statistics. Sexton introduces a powerful new metric: Customer Value Added (CVA), the difference between customer-perceived value and variable cost per unit. Next, he demonstrates CVA at work, presents research and… (more)

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Book Details  


Publisher: FT Press (March 12, 2009)

Format: EPUB

Page count: 346 pages

File size: 5 MB

Protection: DRM

Language: English


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