Distribution Channels: Understanding and Managing Channels to Market

Distribution Channels: Understanding and Managing Channels to Market

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Distribution Channels examines the chain that makes a product available for market and how this can be used for optimum product delivery. Includes accessing and servicing markets and customers, controlling brands, building the value proposition and creating differentiation.

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Book Details  


Publisher: Kogan Page (June 03, 2011)

Format: EPUB

Page count: 416 pages

File size: 6.4 MB

Protection: DRM

Language: English


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