The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web

The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web

for $ 28.99

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How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A… (more)

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Book Details  


Publisher: New Riders (August 21, 2006)

Format: EPUB

Page count: 312 pages

File size: 3.6 MB

Protection: DRM

Language: English


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