Product Strategy for High Technology Companies

Product Strategy for High Technology Companies

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One of the key determinants of success for today's high-technology companies is product strategy-and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple-plus a new focus on growth strategies and on Internet businesses-define how high-tech companies can use product strategy and product platform strategy for competitiveness,… (more)

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Book Details  


Publisher: McGraw-Hill (August 17, 2000)

Format: EPUB

Page count: 400 pages

File size: 4.1 MB

Protection: DRM

Language: English


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