Social Networks and their Economics

Social Networks and their Economics

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75.99 Social Networks and their Economics

Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA)

Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this interdependence, mainly because data on social networks was difficult to collect and not readily available. More and more companies such as mobile phone carriers or social… (more)

Book Details  

Publisher: Wiley (July 23, 2013)

Format: EPUB

Page count: 216 pages

File size: 3 MB

Protection: DRM

Language: English

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