The Rise of the Platform Marketer

The Rise of the Platform Marketer

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Develop the skills and capabilities quickly becoming essential in the new marketing paradigm

The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage… (more)


Book Details  


Publisher: Wiley (April 09, 2015)

Collection: Wiley

Format: EPUB

Protection: DRM

Language: English