Faith-Based Marketing

Faith-Based Marketing

for $ 27.95 , or download a preview

27.95 Faith-Based Marketing

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively… (more)

Book Details  

Publisher: Wiley (April 06, 2009)

Collection: Wiley

Format: EPUB

Protection: DRM

Language: English