New Ideas from Dead CEOs

New Ideas from Dead CEOs

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New Ideas from Dead CEOs uncovers the secrets of success of great CEOs by giving readers an intimate look at their professional and personal lives. Why did Ray Kroc's plan for McDonald's thrive when many burger joints failed? And how, decades later, did Krispy Kreme fail to heed Kroc's hard-won lessons? How did Walt Disney's most dismal day as a young cartoonist radically change his career? When Estée Lauder was a child in Queens, New York, the average American… (more)

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Book Details  


Publisher: HarperCollins e-books (October 13, 2009)

Collection: HarperCollins e-books

Format: EPUB

Page count: 320 pages

File size: 403 KB

Protection: DRM

Language: English


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