Taken for a Ride: Cars, Crisis, And A Company Once Called

Taken for a Ride: Cars, Crisis, And A Company Once Called

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Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.

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Book Details  


Publisher: HarperCollins e-books (October 13, 2009)

Collection: HarperCollins e-books

Format: EPUB

Page count: 432 pages

File size: 585 KB

Protection: DRM

Language: English


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