The Origin of Brands

The Origin of Brands

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What Charles Darwin did for biology, Al and Laura Ries do for branding.

In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities… (more)

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Book Details  


Publisher: HarperCollins e-books (March 17, 2009)

Collection: HarperCollins e-books

Format: EPUB

Page count: 320 pages

File size: 1.6 MB

Protection: DRM

Language: English


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