War in the Boardroom

War in the Boardroom

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Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think

There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion.

Management minds are not on the same wavelength as marketing minds.

What makes a good chief executive?… (more)

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Book Details  


Publisher: HarperCollins e-books (October 06, 2009)

Collection: HarperCollins e-books

Format: EPUB

Page count: 304 pages

File size: 1.4 MB

Protection: DRM

Language: English


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