Twenty-Six Ways of Looking at a Blackberry: How to Let Writing Release the Creativity of Your Brand

Twenty-Six Ways of Looking at a Blackberry: How to Let Writing Release the Creativity of Your Brand

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Businesswriting can be particularly difficult to get right and far too many peopleresort to deathly-dull jargon and nonsense buzz words to try to get their pointacross. In 26 Ways of Looking at a Blackberry, John Simmons proposes that inorder to create business communication that is truly engaging, writing needs tobe more expressive and adventurous. ’Business-speak’ undermines thecommunication objectives of brands as they try to move beyond respect to ’love’.This… (more)

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Book Details  


Publisher: A&C Black (April 01, 2009)

Format: EPUB

Page count: 256 pages

File size: 1.3 MB

Protection: DRM

Language: English


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