They Just Don't Get It!: Changing Resistance Into Understanding

They Just Don't Get It!: Changing Resistance Into Understanding

for $ 14.02

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They Just Don't Get It! explores an all-too-common dilemma: when people around us just don't "get" our ideas. Through a charming illustrated fable, it tells the story of Julie Buffet, a hard-charging advertising executive with what she thinks is a fantastic idea for a new campaign. But nobody gets it-not the client, not her boss, and not her coworkers. And Julie can't understand why. We have all found ourselves in this situation at one time or another, and we typically… (more)

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Book Details  


Publisher: Berrett-Koehler Publishers (May 12, 2005)

Format: EPUB

Page count: 144 pages

File size: 4.5 MB

Protection: DRM

Language: English


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