Users, Not Customers: Who Really Determines the Success of Your Business

Users, Not Customers: Who Really Determines the Success of Your Business

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If you're still chasing customers online, you're looking at the challenge backward.

Aaron Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. This is a fundamental strategic shift.

Rather than trying to get people to buy stuff online, these companies home in on the user experience. They've… (more)

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Book Details  


Publisher: Portfolio (October 27, 2011)

Format: EPUB

Page count: 256 pages

File size: 979 KB

Protection: DRM

Language: English


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