The Ten Commandments for Business Failure

The Ten Commandments for Business Failure

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Don Keough-a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company-has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.

Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives… (more)

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Book Details  


Publisher: Portfolio (June 28, 2011)

Format: EPUB

Page count: 208 pages

File size: 173 KB

Protection: DRM

Language: English


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