Tuning into Mom

Tuning into Mom

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8.33 Tuning into Mom http://covers.feedbooks.net/item/155929.jpg?t=1358561969 http://www.feedbooks.com/item/155929/tuning-into-mom?utm_medium=uwishlist&utm_source=amazon

American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the "American Mom" market,… (more)

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Book Details  


Publisher: Purdue University Press (September 28, 2011)

Format: EPUB

Page count: 200 pages

File size: 2.6 MB

Protection: DRM

Language: English


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