Attracting Perfect Customers: The Power of Strategic Synchronicity

Attracting Perfect Customers: The Power of Strategic Synchronicity

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Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones-even customers who are ultimately more trouble than they're worth. Attracting Perfect Customers invites readers to move beyond the notions that "business is war" and winning market share means "beating" the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are… (more)

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Book Details  


Publisher: Berrett-Koehler Publishers (September 14, 2001)

Format: EPUB

Page count: 200 pages

File size: 582 KB

Protection: DRM

Language: English


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