Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy

Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy

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Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.

Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's search strategy can have a dramatic impact on how consumers interact with that business.

But even more importantly, search engine activity provides amazingly… (more)

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Book Details  


Publisher: Wiley (April 15, 2010)

Format: EPUB

Page count: 256 pages

File size: 6.3 MB

Protection: DRM

Language: English


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