Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

for $ 16.99

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Practical techniques for applying neuroscience and behavior research to attract new customers

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers… (more)

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Book Details  


Publisher: Wiley (October 21, 2011)

Format: EPUB

Page count: 240 pages

File size: 813 KB

Protection: DRM

Language: English


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