The Power of Storytelling: Captivate, Convince, or Convert Any Business Audience Usingstories from Top Ceos

The Power of Storytelling: Captivate, Convince, or Convert Any Business Audience Usingstories from Top Ceos

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A guide to crafting unforgettable, attention-grabbing business communications-from speeches and letters to business plans-using stories from the world's top business leaders.

The world's foremost business leaders are also great storytellers. For example, industry titan Jack Welch has told how his mother instilled enough tough love and confidence in him to overcome the fact that he was the shortest kid in his class and had a severe stutter. Jeff Bezos, the founder… (more)

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Book Details  


Publisher: Prentice Hall Press (December 06, 2011)

Format: EPUB

Page count: 336 pages

File size: 246 KB

Protection: DRM

Language: English


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