The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

for $ 11.84

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The international bestseller-now updated for an even bigger, brand-savvy market

Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message,… (more)

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Book Details  


Publisher: McGraw-Hill (October 03, 2008)

Format: EPUB

Page count: 288 pages

File size: 729 KB

Protection: DRM

Language: English


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