The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws… (more)

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Book Details  


Publisher: HarperCollins e-books (October 06, 2009)

Collection: HarperCollins e-books

Format: EPUB

Page count: 272 pages

File size: 679 KB

Protection: DRM

Language: English


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