Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

for $ 16.99

16.99 Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests http://covers.feedbooks.net/item/169088.jpg?t=1404292870 http://www.feedbooks.com/item/169088/game-based-marketing-inspire-customer-loyalty-through-rewards-challenges-and-contests?utm_medium=uwishlist&utm_source=amazon

Harness the power of games to create extraordinary customerengagement with Game-Based Marketing.

Gamification is revolutionizing the web and mobile apps.

Innovative startups like Foursquare and Swoopo, growth companieslike Gilt and Groupon and established brands like United Airlinesand Nike all agree: the most powerful way to create and engage avibrant community is with game mechanics. By leveraging points,levels, badges, challenges, rewards and leaderboards – theseinnovators… (more)

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Book Details  


Publisher: Wiley (March 09, 2010)

Format: EPUB

Page count: 288 pages

File size: 1.3 MB

Protection: DRM

Language: English


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