Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

for $ 16.99

16.99 Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests http://covers.feedbooks.net/item/169088.jpg?t=1404292870 http://www.feedbooks.com/item/169088/game-based-marketing-inspire-customer-loyalty-through-rewards-challenges-and-contests?utm_medium=uwishlist&utm_source=amazon

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.

Gamification is revolutionizing the web and mobile apps.

Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards –… (more)

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Book Details  


Publisher: Wiley (March 09, 2010)

Format: EPUB

Page count: 288 pages

File size: 1.3 MB

Protection: DRM

Language: English


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