Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage

Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage

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6.99 Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage http://covers.feedbooks.net/item/169135.jpg?t=1404292967 http://www.feedbooks.com/item/169135/newsjacking?utm_medium=uwishlist&utm_source=amazon

IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.

The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to.  Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.

Enter newsjacking: the process by which… (more)

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Book Details  


Publisher: Wiley (November 07, 2011)

Format: EPUB

Page count: 64 pages

File size: 3.8 MB

Protection: DRM

Language: English


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