Permission Marketing

Permission Marketing

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Permission Marketing http://covers.feedbooks.net/item/1697140.jpg?t=1564721396 http://www.feedbooks.com/item/1697140/permission-marketing?utm_medium=uwishlist&utm_source=amazon

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing.… (more)


Book Details  


Publisher: Simon & Schuster (July 14, 1999)

Collection: Simon & Schuster

Format: EPUB

Page count: 224 pages

File size: 1.7 MB

Protection: DRM

Language: English


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