Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time

Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time

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It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't.

Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge;… (more)

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Book Details  


Publisher: Harvard Business Review Press (October 14, 2008)

Format: EPUB

Page count: 237 pages

File size: 1.6 MB

Protection: DRM

Language: English


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