Design of Business: Why Design Thinking is the Next Competitive Advantage

Design of Business: Why Design Thinking is the Next Competitive Advantage

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19.79 Design of Business: Why Design Thinking is the Next Competitive Advantage http://covers.feedbooks.net/item/172145.jpg?t=1410677348 http://www.feedbooks.com/item/172145/design-of-business?utm_medium=uwishlist&utm_source=amazon

Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.

Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which… (more)

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Book Details  


Publisher: Harvard Business Review Press (October 26, 2009)

Format: EPUB

Page count: 208 pages

File size: 674 KB

Protection: DRM

Language: English


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