Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge

Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge

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In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.

In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation.

Shenkar shows how savvy imitators… (more)

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Book Details  


Publisher: Harvard Business Review Press (June 15, 2010)

Format: EPUB

Page count: 256 pages

File size: 425 KB

Protection: DRM

Language: English


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