Harvard Business Review on Reinventing Your Marketing

Harvard Business Review on Reinventing Your Marketing

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Stop pushing products--and start cultivating customer relationships.

If you need the best practices and ideas for marketing today--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Figure out what business you're really in

- Collaborate with customers to meet current and future needs

- Create products that perform the jobs people need to get done

- Get… (more)

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Book Details  


Publisher: Harvard Business Review Press (April 12, 2011)

Format: EPUB

Page count: 272 pages

File size: 1.7 MB

Protection: DRM

Language: English


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