Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

for $ 20.29

20.29 Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power http://covers.feedbooks.net/item/172306.jpg?t=1404450427 http://www.feedbooks.com/item/172306/beating-the-commodity-trap-how-to-maximize-your-competitive-position-and-increase-your-pricing-power?utm_medium=uwishlist&utm_source=amazon

Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only temporarily.

In Beating the Commodity Trap, Richard D'Aveni provides a radical new framework for fighting back. Drawing on an in-depth study of more… (more)

Comments (0 comments)


No comment yet. Sign in to post a comment.

Book Details  


Publisher: Harvard Business Review Press (January 12, 2010)

Format: EPUB

Page count: 224 pages

File size: 2.4 MB

Protection: DRM

Language: English


Look for similar items  


>
>