Value Creation and the Internet of Things: How the Behavior Economy will Shape the 4th Industrial Revolution

Value Creation and the Internet of Things: How the Behavior Economy will Shape the 4th Industrial Revolution

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We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others. The economic model promoted by the behavior economy is a model where behavior is the only goal of our actions, and where intrinsic motivation is the key to participation, engagement, and the satisfaction of multiple… (more)


Book Details  


Publisher: Routledge (March 03, 2016)

Format: EPUB

Page count: 248 pages

File size: 4.8 MB

Protection: DRM free

Language: English


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