The Art of Choosing

The Art of Choosing

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Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and… (more)


Book Details  


Publisher: Twelve (March 31, 2010)

Format: EPUB

File size: 1 MB

Protection: DRM

Language: English


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