Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind

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11.84 Positioning: The Battle for Your Mind http://covers.feedbooks.net/item/176271.jpg?t=1396907383 http://www.feedbooks.com/item/176271/positioning-the-battle-for-your-mind?utm_medium=uwishlist&utm_source=amazon

'One of the most important communication books I've ever read. I highly recommend it!' - Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager". '...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of "Positioning"...' - David Bohnett, Chairman and Founder of GeoCities. The first book to deal… (more)

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Book Details  


Publisher: McGraw-Hill (December 13, 2000)

Format: EPUB

Page count: 213 pages

File size: 2 MB

Protection: DRM

Language: English


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