Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind

for $ 12.79

12.79 Positioning: The Battle for Your Mind http://covers.feedbooks.net/item/176271.jpg?t=1403854503 http://www.feedbooks.com/item/176271/positioning-the-battle-for-your-mind?utm_medium=uwishlist&utm_source=amazon

"One of the most important communication books I've ever read. I highly recommend it!"

­­Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager

"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."

­­David Bohnett, Chairman and Founder of GeoCities

The first book to deal with… (more)

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Book Details  


Publisher: McGraw-Hill (December 13, 2000)

Format: EPUB

Page count: 213 pages

File size: 2 MB

Protection: DRM

Language: English


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