Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind

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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

  • Make and position an industry leader so that its name and message wheedles… (more)

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Book Details  

Publisher: McGraw-Hill Education (December 13, 2000)

Format: EPUB

Page count: 213 pages

File size: 2 MB

Protection: DRM

Language: English

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