New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility

New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility

for $ 25.49

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This book explores the very important area of corporate communications and aims to delve into the most recent techniques and practices used in the public relations industry. New Strategies for Reputation Management demonstrates how our approach to crisis and issues management needs to change in light of recent terrorist threats, corporate scandals and major disasters - and it examines the different ways various countries/companies handled these threats.

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Book Details  


Publisher: Kogan Page (December 03, 2007)

Format: EPUB

Page count: 240 pages

File size: 733 KB

Protection: DRM

Language: English


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