Luxury World: The Past, Present and Future of Luxury Brands

Luxury World: The Past, Present and Future of Luxury Brands

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Luxury World is a captivating investigation of genuine luxury brands - the marketing strategies they use to position themselves as truly elite products or services, who their customers are and how they retain them, and the future for the industry now excess is out of fashion.

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Book Details  


Publisher: Kogan Page (October 03, 2009)

Format: EPUB

Page count: 256 pages

File size: 5.4 MB

Protection: DRM

Language: English


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