James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.
Publisher: Lexington Books (June 03, 2015)
Collection: Lexington Studies in Political Communication
Format: EPUB
Page count: 124 pages
Protection: DRM
Language: English