The Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead

The Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead

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James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.

Non-Fiction Human Science Language arts & disciplines Communication Studies Social science Political science Political Process

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Book Details  

Publisher: Lexington Books (June 03, 2015)

Collection: Lexington Studies in Political Communication

Format: EPUB

Page count: 124 pages

Protection: DRM

Language: English

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