You Are a Brand!: How Smart People Brand Themselves for Business Success

You Are a Brand!: How Smart People Brand Themselves for Business Success

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Today's hottest business concept meets the realities of the modern workplace. You Are a Brand! delivers 10 key personal brand strategies that aren't taught in business school-or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. You Are a Brand! highlights… (more)

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Book Details  


Publisher: Nicholas Brealey Publishing (May 13, 2010)

Format: EPUB

Page count: 232 pages

File size: 2 MB

Protection: DRM

Language: English


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