Demand: Creating What People Love Before They Know They Want It

Demand: Creating What People Love Before They Know They Want It

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In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators.

 

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Book Details  


Publisher: Crown Business (October 04, 2011)

Format: EPUB

File size: 2.1 MB

Protection: DRM

Language: English


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