Good Products, Bad Products: Essential Elements to Achieving Superior Quality

Good Products, Bad Products: Essential Elements to Achieving Superior Quality

for $ 22.55

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What is the secret behind every successful product? Why are people willing to pay more for a BMW than a Chevrolet? How could Apple iPhones represent only 4% of the world’s cell phone market in 2011 but take in 50% of the profits? The answer is quality.

In this provocative new book, bestselling author James L. Adams provides a brilliant, in-depth look at the powerful but elusive qualities that can make or break a product’s success. A must-read for managers, designers,… (more)

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Book Details  


Publisher: McGraw-Hill (October 25, 2011)

Format: EPUB

Page count: 272 pages

File size: 2.5 MB

Protection: DRM

Language: English


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