Inside the Mind of the Shopper: The Science of Retailing

Inside the Mind of the Shopper: The Science of Retailing

for $ 19.49

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World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today’s Shoppers Think, Behave, and Buy

New Insights for Creating High-Profit Retail Experiences!

In retail, there’s only one number one. It’s not Wal-Mart or Costco, or even Amazon: It’s the shopper. To create high-profit retail experiences, you need to know exactly how your shopper thinks, feels, and acts at the point of purchase. Dr. Herb Sorensen illuminates today’s consumer behavior… (more)


Book Details  


Publisher: Pearson FT Press (August 10, 2016)

Format: EPUB

Page count: 280 pages

File size: 11.8 MB

Protection: DRM

Language: English


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