The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

for $ 49.09

49.09 The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition http://covers.feedbooks.net/item/193759.jpg?t=1404458514 http://www.feedbooks.com/item/193759/the-handbook-of-strategic-public-relations-and-integrated-marketing-communications-2-e?utm_medium=uwishlist&utm_source=amazon

The definitive guide to PR and communications-updated with the newest social media and brand-reputation tools and techniques

The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the… (more)

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Book Details  


Publisher: McGraw-Hill Education (November 02, 2011)

Format: EPUB

Page count: 640 pages

File size: 7.7 MB

Protection: DRM

Language: English


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