The Social Media Strategist:  Build a Successful Program from the Inside Out

The Social Media Strategist: Build a Successful Program from the Inside Out

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Conquer the unique challenges of driving social media success within a large company

From the social media director who built successful programs at both GM and IBM, The Social Media Strategist provides the tools you need to meet all the challenges of building a social media strategy in a large company, which include corporate culture, legal barriers, and the kind of bureaucratic resistance that that are unique to large organizations.

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Book Details  


Publisher: McGraw-Hill (October 25, 2011)

Format: EPUB

Page count: 304 pages

File size: 2 MB

Protection: DRM

Language: English


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