The Social Media Strategist:  Build a Successful Program from the Inside Out

The Social Media Strategist: Build a Successful Program from the Inside Out

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Build a powerful social media strategy to increase buzz-and the bottom line

In today's fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish a vibrant social media program-and it all starts with a key strategist… (more)

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Book Details  


Publisher: McGraw-Hill Education (October 25, 2011)

Format: EPUB

Page count: 304 pages

File size: 2 MB

Protection: DRM

Language: English


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