The Social Media Strategist:  Build a Successful Program from the Inside Out

The Social Media Strategist: Build a Successful Program from the Inside Out

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Build a powerful social media strategy to increase buzz-and the bottom line

"Whether you're Fortune 500 or a small business owner, if you're looking for success in this field, you owe it to yourself to read this book."

-George G. Smith Jr., Social Strategist, PepsiCo

"After working with hundreds of organizations in their efforts to adopt social technologies, I can safely say The Social Media Strategist is the best guide available. Christopher Barger elevates the… (more)

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Book Details  


Publisher: McGraw-Hill (October 25, 2011)

Format: EPUB

Page count: 304 pages

File size: 2 MB

Protection: DRM

Language: English


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