Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements

Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements

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The secret to movement marketing?

Your customers want to make a difference

"Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy."

-Daniel H. Pink, author of Drive and A Whole New Mind

"Want to change your customers' buying habits? Want to change… (more)

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Book Details  


Publisher: McGraw-Hill (December 02, 2011)

Format: EPUB

Page count: 256 pages

File size: 799 KB

Protection: DRM

Language: English


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