The Olympic Games Effect: How Sports Marketing Builds Strong Brands

The Olympic Games Effect: How Sports Marketing Builds Strong Brands

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Marketing at the Olympics, the attraction and the rewards

Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular.

The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several… (more)

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Book Details  


Publisher: Wiley (January 11, 2012)

Format: EPUB

Page count: 228 pages

File size: 6 MB

Protection: DRM

Language: English


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